Here are the steps to follow for a print-on-demand store with Shopify + TPOP
Payment methods
Choose the payment methods you want to activate on your site:
IMPORTANT
Select "Automatically enter payment for orders"
Concerning the payment methods to be offered on your shop, we advise you to use and activate Stripe and Paypal.
Important
Under "Settings" / "Checkout", check the box "Do not automatically process any of the items in the order"
Indeed, it is we who will automatically validate the shipment of your orders, which is why you should not select "Process automatically".
Themes
Choose a good quality theme, which will offer you the possibility to be fully customizable and which will be fast.
A guide to help you choose your theme is available here.
Choose a business name and address
Tell Shopify what your business name and address is.
Store name and meta data
Enter your store name and a description in the fields provided (for SEO purposes).
Set the time zone
Set Shopify to the same time zone as your own.
Buy your own domain name
Decide on your store name
Submit your domain name after checking its availability, we suggest using our partner EvxOnline for domain submission: https://www.evxonline.com/domaine.html
Customize domain settings
Under "Online store / domain"
Connect the domain name you just bought with the store link Shopify gave you (follow Shopify instructions for this step).
Set up a specific email address for your store
This will be the address from which emails will be sent to your customers, so avoid @gmail.com type addresses
Set up an email address using the domain you just purchased and forward it to a Gmail account or user support software.
Add this new email address to your Shopify account.
Configure payment settings
Select "Accounts are optional": this will increase your conversion rate, your customers won't be required to create an account, it's one less step in the checkout process.
Order process options
Make sure that the option "use shipping address as default billing address" is checked by default
Set the cart abandonment email to 1 hour (well, that's what we suggest).
Check: "Do not automatically process any of the order items"
Important pages to create
- Generate standard documents to be used in the Billing page (UGC)
- Returns policy
- Privacy Policy
- Shipping policy
- Terms of use
- Contact us
- About us
Create your collections
Create collections that correspond to the products you will sell.
Navigation
Set up the menu at the top of your site
Set up the menu at the bottom of your site (footer)
Include important pages in the footer menu (T&C, Contact etc...)
Add products
Add your products to your store:
Publish your products with the TPOP application, we only process / ship products created by our application.
You can modify the description, the title, you can change the photos and the tags as you wish (however, do not change the product type, do not change the SKUS and do not duplicate a product).
Customize the look of your store
Customize colors, menus and other settings (it all depends on the theme).
Install Facebook pixel and Google Analytics tag
Once you have your Facebook pixel (used for advertising / remarketing) you can paste it in the "preferences" part of your Shopify account, same thing for your Google Analytics tag.
Set up promotions / coupons
If you want to offer promo codes (coupons), you can set this up in Shopify quite easily.
Remove your site password
When you feel ready, remove the store password from the Shopify Settings page.
Important: Do not change the default TPOP location in your Shopify dashboard.
Make sure your site is smartphone friendly
Since a large portion of your traffic will come from mobile visits, it's crucial that your site looks good from any smartphone. Preview and look at all your pages and make improvements if you can.
Make a test purchase
Make sure everything is working properly by going to your site and simulating a purchase, just as a real customer would do on your site.
You are ready, now you can succeed 🎉
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