Since December 2018, Stanley/Stella has been certified by the PETA Approved Vegan label and that's great for the animals. For us too and for the planet.
I can already hear some people asking: "Who is this PETA? What is he doing and why?"
PETA(People for the EthicalTreatment of Animals ) is an animal rights organisation founded in the USA in 1980. It has over three million members and is the largest animal rights organisation in the world.
This is no mean feat! Its main objective is to inform and raise awareness about the cruel use of animals in different sectors such as factory farming, scientific experiments or shows with animals. In order to reach as many people as possible and to promote their message, the association broadcasts rather virulent information campaigns or organises street demonstrations. It also manages to get people talking by asking celebrities to participate or pose for their advertising campaigns. At the same time, the organisation carries out field surveys and research in order to inform as many people as possible about the reality of animal use in various human activities.
Coming back to Stanley/Stella, you will find the Peta label on the labels of the new products, which ensures thatno tests are carried out on animals. In addition, all of the brand's clothing is made from 100% vegan materials.
Don't hesitate to tell your customers about this label, it can be a selling point and will certainly reinforce the ethical and eco-responsible image of your brand.