A selection of great themes for Shopify
A selection of hot themes for your Shopify site.
In this article, we're going to talk about an important part of Shopify and e-commerce in general: customising your shop through themes.
Your theme, the overall look of your site is INCREDIBLY important.
You have to think exactly as if your shop were a physical shop: would you want to shop in a poorly lit, badly laid out shop with moderately friendly salespeople?
The theme is the heart of your site, the point not to be neglected.
How does it work on Shopify?
First and foremost, you'll need to choose a theme for your store: to do this, go to Shopify Theme Store where the platform offers 70 free and paid themes (there used to be over a hundred, but for the sake of quality they've "skimmed" their list and selected the best).
In less than 2 minutes, your theme is installed on your back office without any "tweaking" on your part. Pure simplicity!
As soon as you have installed this theme, your shop is already functional and has a chic and attractive look for the customer.
Of course, you will then need to add the names of your products and collections. To do this, nothing could be simpler, you simply need to fill in the dedicated "boxes" in each section.
If you want to go further and customise the theme a little more, don't worry, you have access to an online editor that allows you to "code" (no need to be a graduate of the 42 school, we assure you!) to modify certain aspects or colors of your shop.
Let's take a look at some of the quality themes (free and paid) available on Shopify's store .
One thing you need to know before going any further: all the themes are "responsive" (adapted to mobile browsing), which is no mean feat given the figures announced by the French e-commerce and distance-selling federation (FEVAD): in 2018, in France, more than one in five online purchases is made on a mobile device, and this market represents 17 billion euros. As a result, more and more people are making purchases on their smartphones, hence the importance of having a responsive site where it's easy to navigate and buy a product.
Our selection of themes
START (free)
When you sign up to Shopify, this is the theme that will be installed by default on your shop. Despite this, it is a very good theme, which offers a multitude of options such as being able to display a slider on your homepage, giving customers the ability to filter products by type or price or offering a more detailed menu for better navigation.
In short, it's a simple-to-use, easily customizable theme that's quite effective for conversion. The only drawback is its popularity, as it's one of the most downloaded themes on the Shopify Theme Store. This means you're likely to find it on many other e-commerce sites, which isn't great if you want a shop that stands out from the crowd.
However, with a little bit of code, you can get a really nice theme.
BROOKLYN (free)
Brooklyn is an excellent theme that showcases your products with a modern and rather minimalist design and offers some very interesting features. For example, it allows you to add a video on your homepage to present your brand or to opt for a "sliding" shopping cart that will greatly facilitate navigation on your site. It is also perfectly optimised for use on mobile phones.
In summary, Brooklyn is a theme with a lot of options, easy to use and will instantly give your online shop a professional image, all at a low cost, since it can be installed for free.
NARRATIVE (free)
Narrative is a free theme that offers three different styles. It is primarily designed for shops that sell only one or a few products. It effectively emphasizes storytelling, which is telling the story of your brand. In this way, you capture the attention of your audience by entertaining them or making them dream and you achieve your goal, which is to sell your product. This marketing technique is very common and has now been proven to work. For example, to showcase your brand, you can add a full-screen video on the homepage of your shop, present your products with customizable slides or image blocks.
If you want to work on your brand image using storytelling, Narrative is a theme that will fulfil this function 100% and meet your expectations as a marketer.
WILL ($220)
When you install the Testament theme (well, it's not the nicest name in the world...), you can choose between four different styles.
It offers a lot of customisation possibilities and allows for excellent navigation in your shop. For example, your customer can have a quick overview of the product without having to go directly to the product page and still be able to add it to the shopping cart. All these little things make this theme a pleasure to use, it is perfectly conversion oriented, both on desktop and on mobile.
Installing the Testament theme
SHOWTIME ($180)
The Showtime theme is ideal for shops with many products or that host multiple brands. There are three header styles to choose from and many customisation options. Just like Testament, users can quickly navigate from one product to another and easily add it to their shopping cart. The customer will also be able to easily sort items with a comprehensive filtering option.
It offers a lot of features, so choosing between it and Testament will mainly depend on your taste in design.
TURBO ($350)
The top of the top of the top of the mega top.
Unlike the other two paid themes, the Turbo theme can't be found on the Shopify Theme Store. You'll need to download it directly from the vendor's site.
Turbo is a premium theme: all its features would be too long to summarize in one article.
Its main strengths are
- The design: your store will look instantly professional
- Speed: the developers have worked hard on the display speed and the theme is extremely responsive (good point for conversion)
- Features: Turbo offers a huge range of options and customisation
- SEO: everything is carefully studied and calculated
In short, we love it.
Discover Turbo by following this link
